The title of this recent article on Forbes.com by Dorie Clark caught out eye:
Why Mindfulness Is The Next Revolution In Marketing
Mindfulness is one of our CORE VALUES here at TNE. You bet we were all nodding in approval to see this article! One of the leaders in the Fortune 500 Community sharing how incorporating mindfulness practices into your workaday (and life) helps marketers to “center themselves, pause, prioritize, and find their wisdom.” Um. COOL! #MindfulnessNOW #EverydayMindfulness
Mainstream mindfulness is not necessarily a new concept in the workplace. Everyone from Google to General Mills, Target, LinkedIn, 15Five, and Green Mountain Coffee are “doing it.”
Doing what? What are these companies doing, why and is it making difference? Lisa Nirell, author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World shares that marketers have to step back and “stay in the present moment to deal with the complex tasks in front of us.” She says that Marketers are being asked to do more now than ever, with higher expectations and limited resources. Her training in yoga, meditation and Buddhism has helped her to “train her mind to focus,” and that can give one a competitive edge in the business world.
“To gain increased clarity, she suggests trying out techniques including nature walks, silent meditation, yoga, Tai Chi, and many others. Those who ignore these learning opportunities will remain stressed, overworked.”
Wondering if you are practicing mindfulness while at your job? Take Nirells nifty Mindful Marketing Meter Assessment.
Check out the full article for more tips on marketing and mindfulness!
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